By Jill Sieracki
All-American actress and mother of two, Drew Barrymore discusses her blooming business, upcoming film, and why Sagaponack is close to her heart.
From high-end cosmetics counters to mass-market retailers, celebrity-endorsed beauty products are pretty much par for the course. But at the offices of Flower, Drew Barrymore isn’t just a face in the ads and the star power behind the publicity for her three-year-old cosmetics company, whose products are available exclusively at Walmart. She is an active executive, innovator, and frequent test subject. “After seven years with CoverGirl—I just had the best relationship and the best time—it taught me so much,” Barrymore says of the brand for which she’s a former spokeswoman. “When I was coming out of my contract, I got this opportunity to start my own cosmetics company, and I knew I would be a part of [choosing] the pigments, the packaging, the marketing, the messaging, the look, the feel—everything. It was all the things I loved doing [as co-creative director of her campaign at CoverGirl].”
Now, Barrymore—who fills her Instagram with selfies of herself covered in Flower brand lipstick smudges, patches of concealers, and a rainbow of nail polishes—is expanding her company to include Flower Eyewear, 36 prescription and sunglass frames perfect for a summer in the Hamptons. Plus, she still makes a little time for acting projects, with her upcoming release, Miss You Already. “I don’t work in films and movies so much anymore. I can’t. It would take me away from my kids too much, and I’m not willing to do that,” says Barrymore. “[Acting will be] every few years at best, and then I’ll just see how that goes. I’ve done two films in five years. And even those, I was like, Wow, I just don’t know how to do this right now with kids.”
Here, the actress talks about her new projects, including her recently released California Pinot Grigio from Barrymore by Carmel Road, spending time on the East End with “her very best friend” and Flower Films producing partner Nancy Juvonen, and prioritizing time with her two daughters, Olive, 2, and Frankie, 14 months, with her husband, art consultant Will Kopelman.